Logo & Brand
Design System
Brand Guidelines
When people interact with our content, product and services, we want them to feel (…). When people see something from our brand they think it is (…). When thinking about our brand, we don’t want people to feel (…). If our brand was a person, they would be described as (…).
Color Palettes
#E0D7CD
#EFE6DF
#F3EBE6
#F7F5F7
#F7F5F4
#F6F5F3
#B76E79
#DAA4AA
#FFDFE0
#FFEBE9
#FEF5EE
#FFFFFA
#13192A
#202A44
#34456F
#4E67A6
#8295C4
#C8D0E5
#0D0708
#141414
#1F1F1F
#333333
#666666
#999999
#eebc27
#feda8b
#87907d
#b0c4b1
#7c0d3a
#c2185b
Typography
Butler Ultra Light
Aa
Butler Light
Aa
Butler Regular
Aa
Butler Bold
Aa
Montserrat Thin
Aa
Montserrat Light
Aa
Montserrat Regular
Aa
Montserrat Medium
Aa
Open Sans Light
Aa
Open Sans Regular
Aa
Open Sans Black
Aa
Open Sans Bold
Aa
Open Sans Condensed Light
Aa
Open Sans Condensed Regular
Aa
Open Sans Condensed Bold
Aa
Bon Vivant Script
Aa
Bon Vivant Regular
Aa
Bon Vivant Bold
Aa
Display Text
Heading Level 1
Heading Level 2
Heading Level 3
Heading Level 4
Heading Level 5
Heading Level 6
Paraphraph
Body Text
Egestas hac netus praesent aliquam phasellus aliquet efficitur nullam. Id viverra mattis egestas. Sample link at felis lacus conubia donec habitant. Iprimis maximus at felis lacus conubia donec habitant erat neque nullam dapibus malesuada elementum metus accumsa.
Aptent eros justo pellentesque placerat volutpat sapien conubia amet accumsan. Sollicitudin elit velit erat fusce magna sapien etiam malesuada nascetur.
Functional Text
Sample label
Buttons & Forms
Imagery
Icons & Blurbs
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